Well I think I have actually reached a blog post limit, as I need to continue this post in this additional post entry .......
Besides running all of the blogs that I am working on I also ran some blogs of who I feel to be my husband's pest control competitors. Yes, you can use this tool to spy! Analysis of this information will also provide you with insight on improving your own site.
After using the keyword variation and site-related keywords tools, you can select some keywords and then on the right hit "Sign up with these keywords". Then follow the check off standard edition path described below after using the click to begin entry.
There is another entry method to use these tools. Upon entry into the site, in the middle where you see Sign up Now click on "click to begin". Then check off standard edition, once again don't be fooled to the starter edition. Continue through the two countries and territory screens. Next a screen will appear will you can create an add. Enter a few ad line descriptions, it really doesn't matter what you enter. Then enter your display and destination URL, here I entered my blog URL in both spots, then continue. Note, the destination URL seems to be the important field required. This will bring you to the keyword analysis. Once again you can select words provided by analysis of your destination URL or additional keyword searches. For the initial keyword and URL analysis I prefer the first entry explained earlier, since it allows a faster method to hop around various keywords and URLs.
After you select the addwords hit continue. At the bottom of this screen look for the View Traffic Estimator and enter via this link. Page down on this page and a statics matrix is displayed. To understand the various elements within this matrix click on the Traffic Estimator Glossary available in the yellow box labeled Things to Note.
Based upon analysis of keyword ad costs, positions, and clicks per day (CPC) you can evaluate what is the competitive nature of your blog topic. Quitting smoking is a highly competitive market compared to leadership or sports. I would be safe to bet that the dieting industry is even more competitive. If your site is selling a product or service you can determine if your advertising budget can handle and benefit from the anticipated traffic generated from the assistance of Google. If I were to spend some advertising money I would probably alter my site a bit to also address losing weight and pick the lose weight and quit smoking keyword for 44 - 55 cents rather than quiting smoking at $3.36 - $4.60; however, losing weight and quit smoking gets no clicks per day, whereas, the latter gets 90 - 113 clicks per day. I guess I better have a hot selling item to justify my advertising budget. Surprisingly blog hosting is more expensive at $6.52 - $8.57, but only anticipates three to four hits a day.
In summary, even without purchasing any Gogle addwords advertising, the site provides great tools that allow you to do some bloggn' analysis. Just be prepared to spend some time to explore and satisfy your curiosity appetite.
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